The ad shows seemingly attractive models gathered around a pool, but as the camera angle changes a model comes out of the pool wearing Betty's glasses, then as the models smile, they are all wearing Betty's braces. Another ad parodies Marks and Spencer 's successful fashion advertising campaign, as well as Dove and Gap campaigns.
A voice over then says, ""Fashion has a new face. The children's channel CBeebies also parodied the title sequence, with one variation mixing faces of regular CBeebies characters until finally settling with Tiny from Little Robots.
In Australia, during the week leading up to the Sunday premiere of Ugly BettyFebruary 12 to 17,Channel Seven devoted a week of Deal or No Deal to the show by having the models dress like Betty, complete mira mesa dating site the Guadalajara poncho.
Channel Seven also used the series to promote its successful ""Beautiful Sundays"" schedule. In South Africa, M-Net teamed up with Ogilve Johannesburg to hype up its campaign for the show, which included a picture of Betty on the mock cover of Elle magazine.
TV2 also launched competitions for a replica of Betty's poncho.
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